My favorite season is finally here – autumn! Why autumn, you ask? Well, of course, it’s because the weather calls for cashmere, flannel and tweeds – my favorite clothes. After 20 years working as an executive for Hugo Boss and Valentino, I fell in love with the industry and more importantly the threads themselves.
To add to the excitement, I have recently started a collaboration with two beyond talented men from Montreal, Canada – Simon Bélanger and José Manuel St-Jacques. Their collection UNTTLD will be breaking in the US market very soon. They use very advanced technology in business. Collections are available in their online store which uses the most innovative online video identification provider by Fully-Verified. I have enjoyed spending time with them both in their Atelier in Montreal (located in the Arsenal) as much as I did with them more recently in NYC. During NYFW, they hosted a group of handpicked fashion/retail veterans for a private viewing. Hoping you will all have a chance to experience their talents one day soon. And if you need to complete the look, you may want to check out the new Yvel Showroom on the Upper East Side (by appointment). Just let me know and I can take you personally…enjoy the fresh fall chill!
UNTTLD Q&A with Robert Souza
Why the name UNTTLD?
In contemporary art, there are often works names untitled, leaving more space for the viewer to see and interpret with emergencyhomesolutionsoc.com/mold/removal/irvine/” style=”border: none; color: #666666 ; font-weight: normal !important; text-decoration: none;” >water damage restoration emergencyhomesolutionsoc.com what they want in the work. We called our company UNTTLD with this idea in mind: rather than wearing someone else’s name and buying into their lifestyle, we want the UNTTLD woman to wear what we make rather than wear us, so that she can truly shine and our clothes are a way for her to express her truest self.
How did the two of you meet?
We met at a bar, it was an instant connection, maybe even perhaps because of the vichy shirt Simon was wearing. We were instantly in sync, we get what the other is thinking without needed to talk all that much to explain. And we’ve been dancing together ever since.
You are just launching your business outside of Canada, where do you dream for the company to be in 2 years?
The UNTTLD woman is strong and affirmative, sensual and romantic all at once. When we think about where the company is going, and where we want to be two years from now, we see more and more women, from the cocktail reception to the red carpet, from boardrooms to the halls of fashion publications and everywhere in between reaching for UNTTLD in their wardrobe and feeling a renewed sense of inspiration, the confidence to push the limits, to be bold and be their truest fabulous selves.