sarkissian mason | digital salon

Sarkissian Mason are a digital creative agency based in New York City, with satellite offices throughout the USA.
Sarkissian Mason tasked Souza & Associates with helping them launch and build their luxury brand portfolio.

Souza & Associates designed and developed a concept called "Digital Salon".  The Digital Salon can best be described as an intimate, exclusive gathering of c-suite executives from hand-picked luxury brands, who will be part of an informative and entertaining presentation on the marriage between luxury and the digital era.

Sarkissian Mason activated Souza & Associates to produce, design and execute the first of a series of digital salons in March 2010.

Event Production

• To secure exclusive location for the salon to be held at.
• Invite Attendees.
• Event Production.
  • Secure F&B partner
  • Secure guest speakers
  • Invitations
  • Travel & Accommodations (where requested)
  • Audiovisual needs
  • Presentation Materials
  • Stationary

Content Support

• Provide support to Sarkissian Mason in customizing a presentation per individual group and/or across groups.
• Leverage Robert Souza's 20+ years in the luxury lifestyle business and insight into best practices, as it was important to use this industry knowledge to prepare for these salons.
• Participate in presentation.
• Provide Sarkissian Mason with quotes, speakers, inside information.

Digital Salon

• The event was attended by Presidents, CEO's and Senior VP's only.
• Brands represented at the salon included Hugo Boss, Prada, Oberoi Hotels, Valentino, YSL, Soho House, Salvatore Ferragamo.
• Event took the form of a 2 hour luncheon held at exclusive venue, The Apartment.
• The event was catered by Lure Fishbar.
• Each attendee received a personal car service to and from the event.
• Salon event consisted of presentation, lunch and open forum/discussion.

End Result

• Sarkissian Mason secured a contract with Salvatore Farragamo - introductory business for Sarkissian to the brand.
• Souza & Associates services were retained for a 2nd digital salon.