Attuned to market brands, we design retail approaches that elevate the shopping experience, turning simple transactions into journeys or luxury and devotion.
In the digital space, we navigate the e-commerce landscape to unlock fresh opportunities for consumer interaction.
We excel in leveraging wholesale network connections to broaden your brand’s reach and impact. In the digital space, we navigate the e-commerce landscape to unlock fresh opportunities for consumer interaction. Attuned to market brands, we design retail approaches that elevate the shopping experience, turning simple transactions into journeys or luxury and devotion.
Services
Understanding
Take a deep dive
• Market research
• Competitive Analysis
• SWOT Analysis
• Consumer research
• Brand Audit
Developing
Find Your North Star
Creation of a business plan, which will serve as a roadmap and direction on brand positioning and distribution.
Getting the Product Right
Full review of :
• Product
• Pricing
• Distribution
• Executive teams
Activating
Executing the Plan
• Channel Management Training
• Handoff to Stakeholders
SOUZA is a dynamic growth agency run by a dedicated husband and wife team, specializing in the luxury sectors of fashion, entertainment, culinary arts, and hospitality
We propel business expansion through strategic networking, connecting clients with key decision-makers within our vast web of influential contacts.
Liz Radler Souza is a fashion executive with 25 years of experience in creating and executing brand strategies. With a track record of building and leading teams, driving growth, and positively impacting companies, Liz shaped her career and excellent reputation in the industry working for top luxury brands including Bergdorf Goodman, Prada, Valentino, Saint Laurent, and Alexander McQueen.
Since 2018, Liz has devoted her expertise and efforts to strategically developing emerging brands with a focus on business development, top-line growth, merchandising, and sales and marketing. Liz has a proven track record in driving positive change in every role assumed and is passionate about building businesses with a hands-on, collaborative team approach.
Robert Souza moved from Toronto to New York City to spearhead the Sales and Marketing for HUGO Hugo Boss, introducing the brand as the trendy counterpart to Hugo Boss. Relocating to Miami in 1998, he took charge of Hugo Boss’s operations for Latin America and the Caribbean, boosting the business by 60%. By 2000, he was serving as the Senior VP of Sales and Marketing for American designer Robert Comstock, aiding in the debut of a luxury sportswear line.
Returning to Hugo Boss in 2002, Robert joined Marzotto USA and later took on a similar role at Valentino Men’s after its acquisition. He transformed the brand into a modern sartorial label, significantly gaining visibility by styling rising star John Legend for his early career appearances, which coincided with the artist’s Grammy-winning success.
Liz consistently found a way to delicately balance the relationship between brand and retailer. She fiercely represents whatever brand she works with while also maintaining the needs of the retailer, the end result being an ROI that everyone is happy about.
Liz is a trusted veteran in the business and has always been a pleasure to work with.
